Bravo Supermercado

Client: Bravo

Location: Santo Domingo, Dominican Republic

In collaboration with: MYH Arquitectos S.A.

A concept without precedent in the Dominican Republic was developed introducing the local consumer to a European hypermarket concept, while remaining respectful the value-consciousness of the core shopper. A new brand image was created from logo to packaging to physical environment. Through colours and graphics, the project maintains a Latin American cultural appeal.