As a starting point, we examine the competitive landscape and customer profiles so we can identify who we need to respond to in a given marketplace. We embark upon programming studies to assess the project opportunities, determine the optimal F&B mix and explore merchandising configurations.
The overall design direction of the project gets defined and the merchandising solutions get brought to life.
Broad brush strokes solidify the conceptual ideas. We prepare drawings that illustrate the design intent.
This is where we evolve the schematic design and refine specific design solutions to produce the technical drawings required for the project architect to execute the construction documentation.
During the bid and construction periods, our firm will coordinate the required information with all parties and consultants involved.
As a value-added service to the environmental design of a project, new branding and graphics inject freshness and retail energy to a property’s identity. GH+A’s dedicated in-house team develops the brand visual language that tells a compelling story with a distinctive signature.