portfolio

size

  • 45,000 ft2

client

  • Triple Five Group

collaborator

  • Adamson Architects

services

  • Programming
  • Planning
  • Concept
  • Schematic Design
  • Design Development
  • Tenant Design Criteria Manual

The Food Hall at American Dream

East Rutherford, NJ

Where food and vibe mingle

The Food Hall at American Dream offers a collection of New York metro artisanal menus in an industrial-lite urban market. Promoting individual expression, bold graphic identity, and a playful array of eclectic finishes, the food hall assembles indie food vendors celebrating global culinary diversity. Catering to the Millennial and Gen Z market, the food hall hosts events and activations with an energy-driven vibe.