portfolio

size

  • 45,000 ft2

client

  • Triple Five Group

collaborator

  • Adamson Architects

services

  • Programming
  • Planning
  • Concept
  • Schematic Design
  • Design Development
  • Tenant Design Criteria Manual

Munchies Food Hall

East Rutherford, NJ

a hub for engagement + entertainment

Munchies Food Hall at American Dream from the creators of Vice Media, offers a collection of New York metro artisanal menus in an industrial-lite urban market. Promoting individual expression, bold graphic identity and a playful array of eclectic finishes, the food hall is a collection of indie food vendors celebrating global culinary diversity.  At center stage, chef demos will ­anchor high-energy event activation. Live content streaming will create real-time opportunity for foodies to connect to Munchies’ vibrant omni-channel community. The food hall will be a dynamic platform for diverse culinary talent channeling Munchies’ signature youth-driven vibe.

fun fact(s)

To address the Millennial lifestyle, the food hall will have a chill zone with billiards, ping-pong and fooz ball tables.

To address the Millennial lifestyle, the food hall will have a chill zone with billiards, ping-pong and fooz ball tables.