portfolio

size

  • 3,2 million ft2

client

  • Triple Five Group

collaborator

  • Adamson Architects
  • Gensler

services

  • Planning + Programming
  • Concept
  • Schematic Design
  • Design Development
  • Tenant Design Criteria Manual
  • Tenant Design Reviews
  • Pre-Lease Proposals

American Dream

East Rutherford, NJ

the next level of “retailtainment”

Located in the New York Metropolitan Area, the 3.2 million sq.ft. property has been drastically transformed into American Dream, a contemporary state-of-the-art retail, entertainment experience and food destination that rivals the grandest in its category internationally. American Dream is the first project in the world to combine as varied a mix of shopping, entertainment and attractions under one connected roof. Within a sleek and texturally designed environment, more than 450 retailers – from value to luxury – and dining destinations are complemented by the ultimate leisure experiences. An array of family attractions includes Nickelodeon Universe indoor theme park, DreamWorks Water Park, Big SNOW indoor ski slope, The RINK – an NHL sized ice rink, Sea Life Aquarium, Legoland Discovery Center, Angry Birds Mini-Golf, a 300-foot-tall Observation Wheel, and 15 full-service restaurants and food halls. Artistic expression at American Dream raises the bar to new heights with an over-the-top barricade graphics program that energizes “coming soon” storefronts and ongoing collaborations with local artists leaving their indelible creative signatures.

fun fact(s)

The outdoor ferris wheel on the property will offer visitors spectacular views of the Manhattan skyline across the Hudson River.

The outdoor ferris wheel on the property will offer visitors spectacular views of the Manhattan skyline across the Hudson River.