East Rutherford, NJ
As the lead design team over a ten-year labor of love, GH+A has drastically transformed the 3.2 million sq.ft. property into American Dream, a contemporary state-of-the-art retail, entertainment experience and food destination that rivals the grandest in its category internationally. American Dream is the first project in the world to combine as varied a mix of shopping, entertainment and attractions under one connected roof. Within a sleek and texturally designed environment, more than 450 retailers – from value to luxury – and dining destinations are complemented by the ultimate leisure experiences. An array of family attractions includes Nickelodeon Universe indoor theme park, DreamWorks Water Park, Big SNOW indoor ski slope, The RINK – an NHL sized ice rink, Sea Life Aquarium, Legoland Discovery Center, Angry Birds Mini-Golf, a 300-foot-tall Observation Wheel, and 15 full-service restaurants and food halls. Artistic expression at American Dream raises the bar to new heights with an over-the-top barricade graphics program that energizes “coming soon” storefronts and ongoing collaborations with local artists leaving their indelible creative signatures.