fostering connections with teens and young adults
The new store design pays homage to New York City as being the birthplace and headquarters of the Aéropostale brand. The company’s New York City heritage was leveraged to define the store environment and all design elements support “The City” vision. The dual notions of community and in-store technology have redefined the shopping experience through old-school community board postings and new-school iPads allowing shoppers to vote for their favorite songs on iPads to be part of the playlist while shopping the store. A dynamic and unconventional storefront statement was a key factor to capturing the imagination of mall shoppers and instantly conveys the message that Aéropostale has turned the page and has moved in a new direction.
