Times Square, New York
As Times Square is at the crossroads of the world, a component of the project mission was to introduce the brand to a broad international audience. The fluid and organic LED façade weaves its way in and out of the building – bringing the outside experience inside. The store strikes a balance between the familiarity of its typical mall stores and a distinctly New York vibe in order to not alienate Aéropostale’s core mall customer. New York City iconography was integrated into the design in a holistic manner without abandoning Aéro’s classic collegiate roots. The challenge was to harmoniously blend in the NYC icons while avoiding blatant kitsch.