• Triple Five Group


  • Gensler


  • Planning + Programming
  • Concept
  • Schematic Design
  • Design Development
  • Tenant Design Criteria Manual

Pop-Ups at American Dream

East Rutherford, NJ

Innovative, high impact pop-up shops for both small vendor and large brand promotional concepts provided the unique opportunity to activate 3-levels and a linear mile of storefront space.  The Dream Drop Shops are a high-energy selection of temporary concepts offering a broad selection of “new & now” shopping. Tenants are encouraged to push their brands creatively with bold graphics, art installations & unconventional merchandising. GH+A developed the program for this landlord-driven initiative to design a wide and wild range of brand expressions that collectively create in-the-moment, “only here” retail experiences.