fashion-forward DNA

A heritage brand injects new style into the mix by highlighting the Hudson’s Bay’s legacy positioning in the industry while projecting an updated contemporary image. The renovation elevates the store experience with the addition of new brands, services, treatment rooms and a full assortment of categories. Improved vistas and sightlines were realized throughout the space while keeping a departmental shop-in-shop experience with crisp, bright space with inspirational visual zones within each department. Key fashion moments are accentuated with open frame structures and vertical panels of various textures and finishes.