Market Mall, Calgary, Alberta
The design of the in-line currency exchange store focused on creating a dynamic statement by challenging conventions of what one would expect from a financial services provider. The concept’s futuristic sculptural forms elicit curiosity from passersby. ICE wanted to convey to their customers, loyal and new, that they are not just a financial institution offering FX services, but a one-on-one customer-friendly FX service provider. The intention was to defy expectations to offer customers an alternative experience to established industry standards, whether responding to simple inquiries or engaging in financial transactions.