the art of storytelling

Recognizing the need to create a value-added customer experience, the circulation is oriented to lead customers to Lord & Taylor’s traditionally high service departments such as jewelry, shoes and cosmetics which are the foundations of the Lord and Taylor brand. Special attention has been given to establish cohesive, yet distinctive branding opportunities for department, designer, and vendor identification. The architectural and visual language of L&T has been refreshed in order to connect with a younger demographic.